Monday, March 1, 2010

My Value Proposition

It's hard to stand out against the hordes of other insurance agents out
there. Of course, I think I'm great, but potential clients don't know
me from agent Adam.

I will start with a good Value Proposition. People will listen if they
perceive that the conversation will benefit them. Here's what I have so
far:

Commercial Insurance
I will simplify it.
I will explain it.
I will tell you how to improve it.
I will work to save you money on it.

If I can't accomplish those goals, then I'll tell you about it.

Does that make sense to you?

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